We’re Natalie and Alyce, best friends and founders of Swim Street Bikinis. We grew up together in San Clemente, California, where summers at the beach shaped how we saw the world. Between days by the ocean and drives to sample sales, swimwear naturally became part of our lives, not as a plan, but as the backdrop of our friendship.

Those years were where everything started. We were constantly talking, dreaming, and building ideas together without even realizing it. As we got older, not much changed. We still turn to each other first, still create together, and still find ourselves inspired by the same places that shaped us.

Swim Street was born from that foundation. It reflects the power of female friendship and the way it builds confidence, creativity, and fearlessness in everyday life. More than bikinis, it is about that feeling of growing up alongside someone who pushes you, understands you, and makes everything feel possible.